Recently the online community has been thrown into utter turmoil. Anyone who is an avid Social Media user (or even someone who dabbles occasionally) will have seen the latest update to rock the boat: the Instagram algorithm change.
Let me break it all down.
What is the Instagram Update all about?
If you have Facebook, you’ll notice that a lot of your best friends and favourite celebrities’ posts will appear at the top of your newsfeed, and you’ll see things from them more frequently. This is because Facebook has created an algorithm which changes the way you view things, and puts the stuff you interact with more at the top. It basically assumes you want to see these posts more, and this way you don’t have to scroll through thousands of status updates from that girl you added after she leant you some perfume in the toilets on a night out in 2010. Instagram is currently looking at doing the same thing, which would make sense, considering Facebook is its parent company.
Why are they doing it?
It’s all about ‘user experience’. If you work in the digital industry, you’ll know that everything you do online has to be optimised to ensure that your customers/audience have the smoothest experience while using your website, or Google and other search engines will penalise you for it. The same applies to social media – the easier the experience, the more likely you are to continue using it.
What will it change?
In a nutshell, not much. You’ll still be able to do your 6am Instagram scroll before you get out of bed, and you’ll still see the same thing, just not in the reverse-chronological order you do now. All of the posts from the creators you interact with the most (liking and commenting) will be a the top. Instagram reckons we miss around 70% of the content uploaded every day, so this is supposed to make sure we don’t miss posts from the people we love to follow.
Should I turn on my notifications?
You may have notices a lot of celebs and companies asking you to click the three dots at in the top right hand corner of the post, and turn on notifications. If you want to do this, go for it, but be warned that EVERY.SINGLE.TIME this user posts a picture, you’ll receive a push notification, and I don’t know about you, but I personally could do with less of those. If you love their content that much, and you interact with it frequently, you’ll still see it at the top of your feed. If not, it’ll just be a little further down.
Instagram is important to my business/blog – will it be affected?
In theory, no. It’s all about making sure you post engaging content that your followers WANT to see. If you already get maximum interaction from the people who follow you, you’re unlikely to be affected. Up your content game, spend more time creating images that catch the eye, you’ll be fine.
Of course, Instagram is a business in itself, so naturally everything they do will be money motivated to an extent. There is talk of monetising, and if this is the case, just like Facebook, you’ll probably be able to pay to ‘Boost’ your posts in order to gain a higher reach.
Basically, there are three things to take away from all this.
- Up your content game
- Interact more with your favourite accounts
- DON’T turn on notifications – you will regret it
I really hope this helped break it down just a tiny bit!
PS: Follow me – @ciaramkxx 😉